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AnSem strengthens sales organization in Japan and participates in the EUGateway ICT mission in Tokyo

AnSem strengthens sales organization in Japan and participates in the EUGateway ICT mission in Tokyo

Heverlee, Belgium, September 09, 2010 - AnSem, the leading European analog & mixed signal IC design house active in wireless, medical, industrial and communication markets announces the appointment of Kiyohide Ikeda as Japanese sales manager at the eve of the EUGateway ICT business mission in Tokyo.

AnSem is specialized in designing mixed-signal integrated circuits for RF CMOS, high-speed data communication, data acquisition and ultra low-power & low-voltage applications.  It offers custom IC design services as well as full turnkey IC solutions from product idea to the delivery of tested, packaged ASICs.

Ikeda-san will handle Business Development, Marketing & Sales in Japan for semiconductor companies. He brings more than 30 years of Japanese sales and business development experience to AnSem. He has a strong background in large customer account management and a deep knowledge of the Japanese semiconductor market. His experience, his local presence and his strong knowledge of the Japanese high tech market will allow AnSem to better serve its semiconductor customers in Japan.

"The appointment is a next step in managing AnSem's recent growth in Japan and offering a high quality customer account management." said Stefan Gogaert, CEO of AnSem. "The Japanese sales channel strengthens AnSem's position as a leading analog and mixed signal design house in the wireless, medical and industrial markets in Japan and worldwide".

AnSem will benefit from the new sales channel during the EUGateway ICT business mission which takes place in Tokyo, Japan from September 13-17.

The Business Mission will bring to Japan leading edge European companies with products in content/document management, software, embedded hardware and software, mobile technologies and telecommunications. The main event is a two days Exhibition where companies introduce their technologies and products to Japanese sector related manufacturers. It is followed by two days of pre-arranged business to business meetings.

AnSem is one of the only 40 SME companies from across the European Union selected to participate.

EUGateway offers a strong platform for AnSem to further expand its growing business in Japan. The two days exhibition is an excellent way to launch the new sales organization and to showcase AnSem as the design house that continually delivers next generation ASICs and IPs . Thanks to this program, AnSem is introduced to high level executives at leading Japanese companies.

AnSem was chosen for its advanced analog, mixed signal & RF ASIC design services tailored to the needs of the Japanese semiconductor companies and Original Equipment Manufacturers. AnSem showed early customer successes in Japan and has a strong commitment to continue growing its Japanese business. This is supported by a clear market entry strategy and sales channel.

About AnSem

AnSem is a fables IC design house founded in 1998. AnSem develops the most advanced customer defined analog and mixed-signal integrated circuits (IC) for RF CMOS wireless applications, high-speed data communication, data acquisition and ultra low-power & low-voltage applications. AnSem also provides turn-key IC solutions including testing and volume IC supply chain management services. AnSem's customers are leading OEM and semiconductor companies active in industrial, medical, wireless & wireline communications and aerospace markets. The design team has completed successfully more than 40 designs the last 12 years. AnSem is ISO9001:2008 certified and is headquartered in Leuven, Belgium. www.ansem.com

About the EU Gateway Programme:

Funded and managed by the European Union. The programme organizes tailored sector specific business missions aimed at penetrating the Japanese and Korean market. Participating companies receive a package of financial and logistical support, strategic preparation and a tailored search for business contacts in Japan and/or Korea.  More information: www.eu-gateway.eu

Contacts:
AnSem NV
Joan Ceuterick
Project Manager
Esperantolaan 9
3001 Heverlee
Phone: +32 16 38 65 00
E-mail: business@ansem.com
www.ansem.com

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